August 14, 2024 
USA 
Flexible Daily Hours, Full-time, Part-time, Self Employed, Working Remotely From Your Home Job Description…
SEO Specialist Essential Skills
- Experience with Google and Bing’s services, including Analytics and Webmaster Tools
- Experience with Google’s Keyword Tool
- A functional understanding of HTML and CSS
- The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
- Proven success in link-building and viral strategies
- The ability to deploy an effective local and long-tail search strategy
- A deep understanding of mobile strategy and how it relates to SEO
- A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
- Experience in building inbound organic search traffic and improving SERPs
- A background in creating reports showing web analytics data and site evaluations
- An up-to-date, working knowledge of current, past, and projected trends in the SEO industry
- Familiarity with the best tools in the trade
SEO Specialist Roles & Responsibilities
- Develop optimization strategies that increase the company’s website search engine results rankings
- Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI
- Manage the expenses of SEO campaigns, staying on budget, estimating monthly costs, and reconciling differences
- Work with editorial and marketing teams to drive SEO in content creation and content marketing
- Research and implement search engine optimization recommendations
- Create and execute a link-building strategy
- Determine measurable goals that demonstrate improvement in marketing efforts
- Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results
SEO Specialist Day-to-Day Duties
- Conduct page optimization for search engine marketing
- Monitor daily performance metrics with SEO tools such as Google Analytics to understand SEO strategy performance
- Collaborate with others within the marketing department to manage SEO strategy
- Perform ongoing keyword research, discovery, and optimization for new SEO keywords to use throughout the company website and marketing materials
- Closely collaborate with the web development team to ensure SEO best practices are properly followed throughout the website content
- Change website architecture, content, linking, and other factors to improve SEO positions for target keywords
